Maria Sherstiuk








  • Intensive Experience in Marketing and Branding: 12 years (250 Advertising Campaigns and creation of FMCG Brands).
  • Creative Conceptions of Ads and New Brands 

  • Digital Marketing (Google Adwords, Facebook, Kadam, Yandex Display, Google Analytics, Yandex Metrika, HTML EMail presentations)
  • Copywriter of Digital and Radio Ads, portfolio
  • Organization of corporate tours to Montenegro
  • Creation of Cartoon Banners in Html 5 (with a team of Designers), portfolio



04/2013 to present, Kiev
Advertising Agency ‘Indigo Bambuk’
Job Title
Creative Marketing Director
1. Creation of Web Banners and Video Ads: conceptions, scenarios.

2. Supervising of POS-materials’ & Web Banners’ Production

3. Media Planning

4. Brand identity: Name, Logotype, Slogan

5. Web design: web sites, landing pages, HTML E-Mail presentations.

6. Concepts of advertising campaigns.

7. Organization of corporate tours to Montenegro.
02/2008- 04/2013 ‘ROZETKA.UA’, Kiev
Job TitleDuties
Marketing Director

Creation of conceptions and scenarios of Internet Banners, Radio and TV Ads, Bigbords

Supervising of Ads Production

Planning, Organization and Control of Advertising Campaigns (Internet, ATL, BTL), Budgeting

Cooperation with Intel, Microsoft, Acer, HP, Asus, Samsung, Nikon, Canon, Olympus, Dell, Toshiba, Lenovo, Pentax, LG concerning joint Advertising Campaigns.

Cooperation with ATL, BTL, Internet agencies and Designers;

Organization of Corporate Parties.

Media Planning

Negotiating with Hotels about Joint Advertising Campaigns on very beneficial terms.‘Rehabilitation of Workaholics in the Carpathians’ and ‘Forest Paparazzi’: Tour to Carpathians for each Laptop and Photo Camera buyer as a Gift.
30% Increase of Sales was a Result.

More Banners
01/2007- 10/2007 ‘Meridian Plus/Ukraine’, ltd
FMCG Production Company, Kiev
Job TitleDuties
Brand Manager and Project Manager


-Dried salted fish and squid,

- Nuts,

- Plain roasted croutons.



Project management of new product categories. Coordination of work of the major corporation departments. Production, Purchase, Finance, Law, Sales.

Design of New packages for Sea products. Redesign of old packages of Croutons and Nuts.

Making competitive analysis, pricing analysis and category analysis. Participation in Pricing.

Planning Promotional Campaigns and Events.

Consumer Insights Implementation into Positioning.

Cooperation with Advertising Agencies and Package Printing-houses;

Category Management and Assortment Planning

Conducting Presentations TM KLINSKOE products for distributor’s Trade Staff (in Kiev & 12 other towns)
04/2006-01/2007 ‘Stara Fortecia Trading’, ltd
FMCG Production Company, Kiev
Job TitleDuties
Brand Manager
Canned vegetables
1. BTL and Event Supervising

2. Making competitive analysis, pricing analysis and category analysis.

3. Supervising Advertising agencies and Package Printing-houses;

4. Category Management and Assortment Planning

4. Training Promoters
04/2005- 01/2006 –‘Levada’ company
FMCG Production Company, Odessa
Job TitleDuties
Project Manager of the new project ‘Frozen meat ready-to-cook foods’
Brand Manager

ТМ ‘Easy Booty’ (frozen chops),

ТМ ‘The Hot Chick’ – ‘Meat ready for everything!’
(frozen ready-to-cook chicken)

Мясной инстинкт - ЛЕГКАЯ ДОБЫЧА
1. Creation of Brand Strategy:

- Marketing Research,

- Segmentation,

- Positioning,

- Brand identity: Name, Logotype, Slogan, Package Design;

- Work on Integrated Marketing Communication Strategy

2. Pricing;

3. Category Management and Assortment Planning

4. Supervising of Advertising Agencies and Package Printing Houses;

5. Project Management of New Product Groups Creation (Coordination of work of the major corporation Departments: Production, Purchase, Finance, Law, Sales)
02/2004 – 02/2005 ‘INTERCOM TRADING’ ltd
Telecommunications, Odessa
Job TitleDuties
Marketing Manager of the retail chain ‘ZITRUS’ (13 shops of mobile telephones) and ‘BRAND SHOP SAMSUNG’

- Planning, Organization and Control of Advertising Campaigns (ATL, BTL and PR), Budgeting;

- Communication with UMC, SAMSUNG, SIEMENS concerning Joint Advertising Campaigns, providing financial reports;

- Cooperation with ATL, BTL, PR Agencies and POS, souvenirs ventures;

- Creation and Organization of such PR Events as New Shops Public Opening (BRAND SHOP SAMSUNG, ZITRUS), public celebrations of Shop’s birthdays, Parties for ZITRUS’s clients;

- Organization of Corporate Parties.

- Media Planning
11/2003 – 02/2004 ‘INTER UNION’ company
POS materials and Souvenirs Production, Odessa
Job Title
Account Manager- Communications with Clients

- Project Management
07/2001-12/2001 Public Corporation ‘VITMARK’ (TM’JAFFA’)
FMCG Production Company, Odessa
Job TitleDuties
Marketing Specialist 1. Monitoring Juices market
2. Processing analysis the results of the marketing research,
3. Store checks in Odessa, Kharkiv, Donetsk


09/1998-07/2003 Odessa National University named after I.I. Mechnykov, Faculty of Economics

Master’s Diploma with Highest Honors

Specialty: Economics

Occupational rights: Organizational & Managerial and Analytical activities in sphere of economics, Teaching.

Graduation Thesis for Master’s degree:‘ Brand and Role of Advertising in Brand Formation’

Thesis for Bachelor’s degree: “Positioning Goods on the Market” (Segmentation, Positioning & Branding).



Ukrainian and Russian (Native speaker), English (Advanced).



Advanced user: MS Word, Excel, Power Point, Internet, Paint Net, Sony Vegas Pro, Adobe Photoshop, Google Analytics, Google Adwords, Kadam, Yandex Metrika, website builder Wix, Word Press, Tilda.


Personal qualities

Creativity, Responsibility, Energy, Initiative for Innovations, Good ability to work autonomously, Result orientation, Analytical, Organization and Communicative skills, constant aspiration to Professional Growth.


My Interests